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  Search optimization is often reduced to the word SEO , but in reality, the landscape has expanded into dozens of specialized terms and acronyms. For businesses, marketers, and digital professionals, it’s important to understand what each of these means without getting lost in alphabet soup. Let’s break it down in simple terms. SEO (Search Engine Optimization) The foundation. SEO is about improving your website so it ranks higher on Google or other search engines. It includes keyword research, content creation, technical fixes, link building, and user experience improvements. Done right, it drives consistent organic traffic without relying on ads. GEO (Geographic Optimization) This focuses on local search . Think of a coffee shop that wants to appear when someone nearby searches “coffee near me.” GEO means optimizing for maps, local listings, and location-based queries. It’s essential for small businesses targeting specific regions. AEO (Answer Engine Optimization) Search en...